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AI-generated answers appear like a direct hazard to the conventional organic traffic websites utilized to get from search engines. Today, LLMs simply rip the content on sites and people no longer require to go to a website any longer.
While I personally believe this risk is blown entirely out of percentage (based on data from websites I have actually personally seen), I do not think it's an excuse to ignore it totally. From my own experience growing both blog sites and YouTube channels, specifically to sell something, I can inform you that video converts way more than written content.
It's a lot much easier to tell if someone is lying or complete of it if you can see their facial expressions and their tone of voice. YouTube needs to certainly be in your SEO and material strategy.
And since you have constructed the trust with video, your standard SEO efforts will transform better. There's even more to it. Earlier this year, I had a hunch that if I turned a few of my best ranking post into YouTube videos, and embedded them into my existing blog posts, my post would rank even much better.
I made a YouTube video about the subject, embedded it into that blog site post, and I've been ranking # 1 because.
Keep focusing on Google, which still owns 90% of search market share. Purchase AI search experiments if you have budget, however don't desert what's in fact driving traffic and conversions today. In 2025, we saw everyone talking about how AI search was going to take over Google. Beyond simply SEO, the marketing neighborhood as a whole begun to get bombarded with influencers trying to ride the AI buzz train.
It ended up being tough to discover trusted sources that weren't biased or had a hidden program to sell us something. While I do think there are benefits to using LLMs in our workflows, I do think it has been overhyped. And in 2026, I anticipate many online marketers will recognize that ChatGPT and Perplexity are simply a little part of the SEO market.
Comparing Old Tactics and New AI SystemsGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the ideal position to win the AI search engine race. Search habits hasn't basically shifted far from Google. Beyond just that, there are a few things that have actually rubbed me the incorrect way about the AI SEO pattern.
Some claim ChatGPT has a 16% conversation rate and is much better by more than 2X compared to Google. What these marketers don't realize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The educational top of funnel content is "consumed" by LLMs and revealed to users without anywhere to click.
Google's conversion rates show less because the traffic is greater due to it being watered down by all the top of funnel content that is in the formula. Other things like how ChatGPT can make stuff up, it never completely follows triggers properly (i.e.
I do still believe that think companies bigger business aside an experimental budget speculative spending plan things like ChatGPT apps and other AI SEO tools.
Do not do it. These tactics may work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get punished. Focus on white hat strategies that construct real authority and trust over time instead of chasing after fast wins that will not last. The 2000s are back. Scammy keyword packing strategies, spending for low-grade backlinks, shipping thousands of worthless posts all in the name of ranking high.
ChatGPT and other LLM algorithms are not as mature. I can't call this person, but I satisfied an SEO director at a huge banking company.
And from there, they are using their main company domain, that has a very strong brand name authority, and sending backlinks to the microsite. And this has resulted in greater rankings for their brand in LLMs like ChatGPT.It blew my mind that huge, reliable business are doing this. And I realized how much black hat (or grey hat) methods are going on behind the scenes.
In 2026, I forecast these tactics will continue to happen. Up until ChatGPT's algorithm gets as clever as Google's search algorithm.
Share real insights, use your own images and videos, and develop topical authority in your niche. This is how solo creators and small teams can beat big brand names in 2026. This is one of the biggest SEO trends for content marketing I'm seeing right now.
You require a genuine company, be it a newsletter company, a service-based organization, SaaS company, or ecommerce shop. And then you include on this human-centered niche blogging to the website to naturally grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which web pages consist of AI material and which don't.
I know lots of individuals silently squashing it with AI produced material (even going after top of funnel keywords). However what I am saying is that engaging, human content will outrank AI produced material with no initial insights. There are two routes I see with SEO's right now: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog site posts and get them to rank at the top of the very first page. And anybody who writes much better human content will rank greater in positions 1-3. The 2nd path is slower, but can yield greater ranking positions and more trust with readers.
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